California Supreme court allows lawsuit over ‘misleading’ tobacco ads to proceed
In a suit that claimed tobacco companies ran fraudulent ads, by a 4-3 vote the California Supreme Court rejected the argument that every plaintiff in the class-action suit – millions of people – had to show they had seen an allegedly deceptive ad and relied on it to make a purchase. -DB San Francisco Chronicle May 19, 2009 By Bob Egelko Consumers have the right to sue as a group over advertising they believe misled