Reuters report highlights fall in trust of news and its remedies

The Reuters Institute has released it first report into the declining trust in news with the researchers listing what they think they know and what they want to find out. The first four: there is no single “trust in news” problem; public understanding of how journalism works is low and social media isn’t helping; some distrust may be rooted in coverage that has chronically stigmatized or ignored segments of the public; and assessments of trust and distrust are deeply political. The second four: how platforms damage news organizations’ brand identities; which audience engagement strategies build trust and which undermine it; how much is too much transparency and what types matter most; and where do preconceptions about news come from and how can they be changed. (Poynter, December 3, 2020, by Benjamin Toff)

The report by six scholars begins with the results of interviewing 82 journalists from prominent news outlets in the U.S., Brazil, India and the United Kingdom. (NiemanLab, December 3, 2020, by Hannaa’ Tameez)

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