A California newspaper is establishing a non-porous paywall as part of a radical new financial plan. The new owners of the Orange County Register are hiring new reporters and editors and offering new sections as part of the plan to increase the value of their product. (paidContent, April 2, 2013, by Mathew Ingram)
Ingram disagrees with much of the owners’ new approach that includes the hard paywall and downplaying the social media, but praises the attempt to adopt a new strategy without any waffling. (paidContent, April 2, 2013, by Mathew Ingram)
Some like Ken Doctor think that the hard paywall is intractable and unlikely to attract younger customers. But Doctor is impressed by the plan to offer an aggressive membership plan that includes free tickets to Los Angeles Angels games. (Nieman Journalism Lab, April 2, 2013, by Ken Doctor) -db