The publishing company Freedom Interactive with 28 newspapers and eight TV stations is planning to employ a new marketing strategy beginning with the OC Register in California. The Register will use an iPad platform to present news and interactive ads.
The new strategy calls for greater use of syndicate news content to appeal to the 35 to 45 age group and allowing readers to interact with advertising. Writing in Online Media Daily, Laurie Sullivan describes some possibilities, “…a Macy’s ad will enable readers not only to click on the jewelry ad, but to rotate the pair of diamond earrings to get a 360-degree view. Another feature might enable readers to dress a model with clothing to get a view on how shirts, dresses or shoes fit.”-db
From Online Media Daily, April 7, 2011, by Laurie Sullivan.