New journalism: Conducting genuine conversations key to effective use of social networks
To make effective use of social networks in journalism, a Belgian internet expert suggests spreading a wide net and engaging contacts with questions leading to genuine conversations. -DB MediaShift Commentary June 1 2009 By Roland Legrand Online social networks are essential tools for journalists. They make it possible to build extended networks, search for story ideas, build contacts and dig up information. But even more important, they help to shake up the relationship between the