Beer giants grapple in federal court over veracity of Super Bowl beer ad

MillerCoors argued in federal court that Bud Light ads were off-base in claiming Miller Coors beers contain high-fructose corn syrup. The company said they use corn syrup in the fermenting process where it is consumed by yeast and missing in the MillerCoors beers consumed by the public. The judge did say Bud Light ads were misleading in stating their beer contains “100% less corn syrup” than MillerCoors beer. (Courthouse News Service, May 16, 2019, by Joe Kelly)

MillerCoors is suing for false advertising and trademark dilution taking issue with Bud Light’s $13 million Super Bowl ad campaign that Bud Light said was truthful and cluing the public to a significant difference in the beers. (Bloomberg News, March 22, 2019, by  Bob Van Voris)

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