A study from the University of Missouri shows that 46 percent of newspapers with circulations under 25,00o are charging for online news. The newspapers are using innovative packages to prevent readers from abandoning print subscriptions and to glean another source of revenue.
The Columbian (Mo.) Daily Tribune reported that ad revenues were up 25 percent over last year and that the revenue from online subscriptions was enough to pay the salaries of a few reporters. -db
From a commentary from the Neiman Journalism Lab, May 16, 2011, by Justin Ellis.